The digital butterfly effect

Something you do not think is relevant today can have a big impact for the future. The more information you have about the world around you, the easier it is for the company to take the necessary measures and create better solutions for the customers.

Stena Line call it “The Digital Butterfly Effect”. This is achieved by collecting, analyzing and merging information to get an overall picture.
The challenge with the production was to explain and visualize things that does not yet exist, but were essential to show in order to create understanding among the employees for the new ways of working.